Principles

From the book Minute Motivators for Leaders, by Stan Toler:

"Try not to become a person of success but rather a person of value."
   - Albert Einstein

'There's a reason why some organizations are marked by honesty and integrity while others aren't. in either case, it's because the leader has set the tone and identified the core values for the team.

"Honesty matters more than success." "We keep our word." "We believe in serving others." Those are the principles of a good organization, principles that have been set by a leader who has modeled them in his or her life. Leaders cannot expect their organization to exemplify principles that they don't espouse themselves. And neither should they expect it from their associates.

"Winning is the only thing that matters." "Do whatever it takes to reach the goal." Those are the principles of a poor organization, and they probably reflect the values of its leader. Poor character qualities have a way of entering the organization through its leadership.

Every organization has core values. Some are negative and unproductive. Others are positive and productive. The leader decides what they will be. Leaders create the culture and ethic for the organization, and subsequently for the entire team.'

Winners identify core values.